Fraud Prevention / Artificial Intelligence
May 13, 2026
5 minutos

A Digital Trust Strategy for Fraud Prevention: Why Your Company Needs One

The documentary "Voo 2026" ("Flight 2026"), produced by Certta in partnership with Prosa Press, brings together experts in digital security, fraud prevention, and business strategy. This article expands on the key points raised in the video, available below.

Artificial intelligence has sharply cut the time and cost of executing fraud, while also expanding the defensive capacity of digital operations. The practical effect of this equation plays out at a structural level, not a technical one, and it varies according to how each company organizes its systems, its data, and its decisions.

Before going further, one direct question is worth asking: does your operation make decisions based on an integrated view of risk, or does it still rely on multiple systems that don’t share context in real time? The answer defines far more than a technology choice. It defines how fast your company can respond to an attack.

Several points raised by the experts featured in the documentary help explain why the conversation around digital fraud and artificial intelligence has moved from an occasional concern to a structural one, for any operation that depends on identity and document verification, and on fraud prevention more broadly.

Information Overload as an Operational Bottleneck

Data stopped being scarce a while ago. The challenge now is processing, prioritization, and decision-making in increasingly complex environments, where different tools compete for the team’s attention and none of them, on its own, delivers a complete read on the journey.

In this context, AI acts as an amplifier. It automates verification processes, identifies patterns at scale, and cross-references signals that would be impossible to combine manually, all while lowering the barrier to entry for fraud.

On the other side, attackers operate with fewer constraints. They test, adjust, and scale quickly, without having to worry about compliance, SLAs, or the user experience.

How AI, Deepfakes, and Digital Fraud Have Accelerated the Attack Cycle Against Your Operation

The attack cycle has grown significantly shorter. Synthetic identity generation, document tampering with consistent metadata, and behavior simulation are now fast, repeatable steps that are increasingly hard to catch with isolated approaches. The use of deepfakes to bypass identity verification grew 126% in Brazil between 2024 and 2025, according to Sumsub’s Identity Fraud Report. Brazil accounts for nearly 39% of all deepfakes detected across Latin America.

Data from the Brazilian market puts the scale of this shift in perspective. According to the Prosa Press documentary, there were 6.9 million fraud attempts in the first half of 2025 alone, the equivalent of one document fraud attempt every seven minutes, while 72% of digital fraud during the period involved account takeover.

This dynamic comes through clearly in the documentary’s analysis. According to Gabriel Pato, an ethical hacker and information security content creator, the time it takes to execute fraud has dropped in recent years, putting pressure on operations that still rely on fragmented analysis.

Digitalization has advanced at a fast pace, but protection models haven’t kept up. That gap shows up in operations, in the user experience, and in the pressure placed on the teams responsible for risk decisions.

Solution Fragmentation: A Major Structural Risk

Most fraud prevention operations grew by accumulation: one solution for biometrics, another for document analysis, another for device authentication, plus additional tools for specific checks.

A survey by Risk Women Brasil, a community of professionals from more than 140 companies, found that most antifraud operations rely on more than four distinct tools to build their fraud prevention strategy.

The critical issue here has to do with the lack of integration, not the number of tools. When systems don’t share signals and context, decisions require manual reconstruction, response time increases, and the risk assessment becomes inevitably partial.

Meanwhile, the attacker sees your operation as a single flow and exploits exactly the gaps created by that fragmentation. Fixing this isn’t a matter of adding one more tool. It’s an infrastructure decision.

How a Verification Intelligence Hub Shapes Response Capacity

An antifraud operation’s response capacity is directly tied to how signals are collected, combined, and analyzed throughout the user journey.

A Verification Intelligence Hub brings this logic together by centralizing identity, device, behavioral, and document signals into a single decision layer, allowing companies to adjust the level of verification based on the risk of each transaction and operate in real time.

In practice, every interaction generates a set of evidence. Facial biometrics, liveness detection, device usage patterns, navigation speed, and document consistency are assessed together, forming an actionable score that supports the decision.

Behavioral patterns gain relevance in this model. How someone holds their phone, their interaction rhythm, and the sequence of their actions leave consistent traces over time, and abrupt changes in those patterns signal the need for additional verification. This level of insight depends on data continuity, something fragmented infrastructures can’t sustain, says José Oliveira, CTO of Certta.

Operational Continuity and Digital Security: Keeping Your Operation Running When a Vendor Fails

Availability becomes part of the strategy, not just a technical requirement. Critical operations need to maintain consistency even in the face of isolated failures or vendor outages.

A well-defined infrastructure allows components to be swapped out with no noticeable impact on the user experience, preserving continuity while adjustments happen in the background.

According to Akshay Joshi of the World Economic Forum, 65% of large companies point to a lack of visibility across their entire security chain as the top barrier to digital resilience. Every new integration expands the risk surface, and without coordination, it expands exposure as well.

Digital Trust Infrastructure: What It Is and Why It’s the Foundation of Your Antifraud Strategy

Digitalization has increased transaction volume and reduced in-person contact, shifting identity validation to the digital environment. In this context, identity signals are now treated as critical infrastructure.

Operations that build this foundation can reduce fraud, increase approval rates, and maintain control over risk over time, moving from reactive decisions to a continuous, integrated approach.

This is the territory Certta calls Digital Trust Infrastructure: a strategy that drives fraud prevention, a better user experience, process automation, and revenue growth.

Want to learn more about how to put this infrastructure to work in your day-to-day operation?

Talk to a specialist