In a new phase of the company, Caf undergoes a rebranding and adopts the name Certta

The Caf, a leading reference in anti-fraud technology, has announced its strategic repositioning and will now operate under the brand Certta. The move, which was finalized shortly after a R$50 million investment from L4 Venture Builder, an independent fund backed by B3, aims to position the company as Brazil’s leading verification intelligent hub, capable of integrating, orchestrating, and developing anti-fraud technologies within a single platform to accurately verify people, businesses, and documents.

According to Jason Howard, CEO of Certta, the change reflects a stage of maturity for the company in the face of the increasing complexity of the digital environment. The Global Cybersecurity Outlook 2025, published by the World Economic Forum, reports that 72% of companies experienced an increase in cyber risks over the past year, with digital fraud, phishing, and identity theft among the main threats.
“This rebranding does not represent a shift, but rather an evolution for our business, which already operated in practice as a hub. Certainty and trust is the cornerstone of digital commerce. Certta reflects our ability to act as a trust infrastructure. By connecting, orchestrating, and updating in real time data, partners, behavioral signals, and advanced technologies, we turn the complexity of risk analysis into clear and actionable decisions for our clients,” he states.

According to Howard, the new positioning prepares the company to lead the fraud prevention market and directs investments toward expanding its infrastructure, continuously adding data and artificial intelligence (AI) to the hub.
“We are combining our legacy of innovation and pioneering spirit with an even more robust structure, designed to serve large corporations with the level of resilience required by the Brazilian and Latin American markets. In 2026, we will introduce significant advancements to our platform dedicated to the enterprise segment, which today already offers biometric verification, document verification, background checks, no-code tools, and Smart Authentication & MFA (multi-factor authentication). In addition, we have automated business processes that have traditionally been manual, such as the validation of corporate bylaws, generating real efficiency gains,” the executive adds.

Use of AI strengthens the portfolio

Also according to the Global Cybersecurity Outlook 2025, 66% of leaders expect AI to have a direct impact on cybersecurity over the next 12 months. However, only 37% of organizations say they have processes in place to use it safely. In this context, the integration and active curation of tools become even more critical for businesses, says José Oliveira, the company’s CTO.

According to the executive, this gap between expectation and preparedness shows that the market is already demanding more innovative solutions, but is still not ready to coordinate them on its own. This assessment is reinforced by another data point in the report: 54% of companies state that managing risk across partners and suppliers is a major challenge, which further increases the relevance of a hub in the current landscape.

“The increasing sophistication of the fraud market, accelerated by attackers’ adoption of AI, demands a unified and intelligent defense strategy. To deal with this complexity, we recommend that companies adopt an intelligent verification hub capable of harmonizing distinct technologies, distributing intelligence exactly where it is needed, and eliminating the fragmentation of risk decisions. In this way, we ensure that every stage of the customer journey responds consistently to the real risk at hand,” Oliveira concludes.

For Certta, applying artificial intelligence and supporting multiple sectors is nothing new. The technology has been present since the company’s first product and is now firmly established as one of the main pillars of its technology strategy. “Today, we have more than 14 AI models embedded in our solutions to accelerate diagnostics and responses in day-to-day operations. This level of efficiency is only possible because we have teams prepared to manage and adjust systems when necessary, aligned technology partners, and processes that are constantly evolving,” says Oliveira.

One of the most recent products that materializes this strategy is VerifAi Docs. The solution is a pioneer in the analysis of unstructured documents using artificial intelligence and is expected to gain even more traction in 2026. “Our view is that this year will be marked by the adoption of more robust verification technologies. VerifAi Docs already meets this need by offering an extra layer of intelligence that expands companies’ ability to combat fraud at scale, but we want to go further and continue innovating in this offering,” the CTO adds.

Founded in 2019 under the Caf brand, the company has evolved in line with the growing demand for faster and more efficient identity and document verification solutions. Today, Certta serves more than 300 clients in highly regulated sectors, such as fintechs, banks, payment institutions, marketplaces, and sports betting, supported by proprietary technology and specialized technical curation.

About Certta
Founded in 2019, Certta is an intelligence verification hub. The company integrates, and develops advanced anti-fraud solutions on its platform, verifying identities, businesses, and documents.

Certta’s solutions protect people and organizations and are already used by more than 300 companies, including banks, delivery platforms, insurers, payment institutions, and fintechs. The platform helps prevent fraud, automate processes, optimize the customer experience, and drive revenue growth.

Parallax Ventures and L4 Venture Builder, a fund backed by B3, are currently among the company’s key investors.