Caf is now Certta: company unveils new identity and reinforces its positioning as an verification intelligence hub
Certta, formerly known in the market as Caf, a leading reference in anti-fraud technology, is entering a new phase as an verification intelligence hub. The name change reflects the company’s strategic repositioning, now highlighting the brand’s ability not only to accurately verify identities and documents, but also to orchestrate, integrate, and develop multiple anti-fraud solutions within a single platform.
“In a market like Brazil, where threats evolve rapidly and AI adoption is advancing faster than governance maturity, the ability to hyper-personalize workflows and stay ahead of attacks, adapting defenses as fraudsters refine their tactics, is what differentiates those who merely accumulate tools from those who actually build resilience. We have evolved consistently to meet the needs of the fraud prevention market, combining proprietary technology, technical curation, and the intelligent integration of strategic partners,” says Rodrigo Lattaro, Certta’s CMO.
He adds that, in his view, the name “Certta” better reflects the company’s ability to deliver intelligent verification, and was born from the need to transform uncertainty into clarity and processes into secure decisions. “Before opening an account, signing a contract, or moving on to the next step, every person and company needs to know who they’re dealing with. That’s where we come in,” he emphasizes.
The executive explains that the company’s new positioning does not represent a rupture, but rather the formal consolidation of a centralized infrastructure that was already operating in practice. “Certta has always been a major hub. But now, we have gone further and become an intelligent hub with active curation that — through a single platform, can accurately verify people, businesses, and connections. Certainty has always been, and will continue to be, part of our DNA. But now we are able to bring this positioning to the market in a much more consolidated and mature way, supported by technology capable of orchestrating data, solutions, and decisions in an integrated and strategic manner, delivering real intelligence to the business,” Lattaro explains.
The rebranding is embodied in a new visual identity that modernizes the brand. The new design emphasizes elements that symbolize the company’s products, and the color palette, while maintaining the brand’s primary tones, has been refined to bring even greater authenticity to the concepts of security and certainty. Certta’s VP of Marketing also explains that the entire evolution of the visual identity was carefully planned over the past few months to convey the robustness and elegance of a global corporation. “This new brand architecture was designed to avoid the perception of an abrupt change, instead projecting the image of a company that is prepared for the future, whose visual presentation is now aligned with the complexity and strength of its solutions,” he explains.
The campaign introducing this new phase includes a main video, available here, as well as digital and offline content focused on reinforcing Certta’s new positioning.
Hub Performance
The use of Artificial Intelligence is also a core part of this technology hub. Since 2019, Certta has been enhancing its proprietary tools, and today between 70% and 80% of its solutions have AI embedded in them. Lattaro explains that this level of maturity is evident in products such as VerifAi Docs, a recent launch that stands out for its innovation in verifying unstructured documents, such as proof of income, receipts, invoices, contracts, and bank statements.
“Today, our platform already integrates a robust set of solutions — including biometric verification, document verification, background checks, no-code tools, and Smart Authentication & MFA (multi-factor authentication), all connected through cutting-edge technology and Certta’s technical curation. Throughout 2026, we will continue expanding this portfolio within the same hub, strengthening our value proposition of bringing together, in one place, everything the fraud prevention market needs,” says Certta’s VP of Marketing.
With more than 300 clients across the financial services, delivery, banking, payments, and fintech sectors, Certta is at a key stage of strategic evolution. “The rebranding reinforces that the cutting-edge technology, expertise, and commitment to security that the market associated with Caf are now even stronger within a single, integrated platform. We want clients and partners to see Certta as the definitive hub for solutions and continuous innovation — capable of understanding behavioral variations in real time and responding at the same speed at which fraud attempts evolve,” Lattaro concludes.
About Certta
Founded in 2019, Certta is an intelligence verification hub. The company orchestrates, integrates, and develops advanced anti-fraud solutions on its platform, verifying identities, businesses, and documents.
Certta’s solutions protect people and organizations and are already used by more than 300 companies, including banks, delivery platforms, insurers, payment institutions, and fintechs. The platform helps prevent fraud, automate processes, optimize the customer experience, and drive revenue growth.
Parallax Ventures and L4 Venture Builder, a fund backed by B3, are currently among the company’s key investors.
